Country commercial on a banana – Video of the day

More and more often, ads are showing up in unlikely places. Soon, grocery store shoppers will find a tiny ad promoting tourism to Ecuador in a curious place: on each of the 24 million tons of bananas that are exported from the country each year. Skift first broke the news about the new campaign, what the Ministry of Tourism in Ecuador is calling the “Banana Ambassador” program. Workers in Ecuador will affix tiny stickers with the colorful tourism logo and an accompanying QR code on bananas, just the same as other stickers that are placed on the front of the fruit in the past. The idea is that, hopefully, curious breakfast eaters will scan the code and be connected to a promotional video and tourism site, eventually increasing the numbers of tourists to the tiny country.