National research: it turns out that this is what Hungarian mothers want

By: Trademagazin Date: 2025. 05. 02. 11:43

According to a nationally representative survey conducted on the occasion of Mother’s Day, six out of ten Hungarians talk to their mothers at least once a week, and if they cannot meet in person, they most often keep in touch via mobile. In more than half of these cases, they talk for at least ten minutes, but they tend to talk about practical issues, and emotional topics are less common. However, according to experts from the Mélylevgő group, it is important to find time to build a deeper connection beyond everyday conversations – Yettel’s digital cards for Mother’s Day can help with this.

Half of Hungarians talk to their mothers at least several times a week, and four out of ten even several times a day – according to a recent national survey by Yettel[1]. This is most often done by phone (76%) or in person (71%), but half of Generation Z also keep in touch via chat, and a fifth of respondents (and a third of those aged 30-39) often make video calls.

Younger people share their joys – and their sorrows too

Those who usually communicate via voice or video call typically talk for at least 5 minutes. In two-thirds of cases, a call lasts 5-10 or 10-30 minutes, but a quarter of respondents usually talk to their mothers for more than half an hour, and one in ten Hungarians talk to their mothers for more than an hour on occasion. If it is a short call (less than 5 minutes), it occurs somewhat more often among men than among women. According to their own admission, the respondents initiate the calls more often than their mothers, and the older they are, the more likely it is that they are the callers.

And what is the topic of conversation in these cases? Most often, we call our mothers for general contact (“how are you”); we inquire about their health status, information about relatives, or discuss practical issues (such as shopping, running errands). A third of respondents also call their mother when they are very happy – and the younger the respondent, the more typical this is. A similar trend can be observed in the case of sad news: while 37 percent of Generation Z tell their mother about it, almost no one over the age of sixty does so. It can also be observed that while a third of women share their grief with their mothers, only a fifth of men do so.