The Dairy Products Council has launched a national campaign to promote Trappist cheese

By: Trademagazin Date: 2025. 04. 22. 11:41

The Milk Products Council has launched a national marketing campaign to encourage the consumption of domestically produced Trappist cheese, increase its awareness and restore its good reputation. The annual campaign aims to create an emotional connection between consumers and Trappist cheese through authentic and simple messages.

The central visual element of the campaign is the newly introduced Sajtsív trademark, which appears on all communication surfaces. The logo is not just an image element: the trademark represents Hungarian origin, traditions, a sense of homeliness and quality. Sajtsív is also a unifying, cohesive symbol of Hungarian cheeses.

The intensive campaign will run until the end of July and will address consumers with multi-channel communication:

national banner ads,
television advertising campaign,
an educational short film presenting the production of Trappist cheese,
influencer collaborations,

as well as educational and educational social media posts promoting the importance of cheese consumption.

The central platform of the campaign is the website www.sajtsziv.hu, which appears on all communication channels and creates a direct connection between consumers and the main messages of the campaign. The website pays special attention to the presentation of dairy products with the Sajtsziv trademark on the market.