Trademagazin > News and articles > Company and Personal News > Coca-Cola’s campaign was a huge success
Coca-Cola’s campaign was a huge success
More than 47 million Coca Colas with names was prepared in the last four months in the scope of the “A Coca-Cola for you” campaign. The most common names on the shelves were Zoltán, Tamás, Péter and Gábor.
Among the global brands Coca-Cola was the first that undertook to replace its consumer brand’s name to surnames on one side of the product’s packaging. The European campaign required extensive preparation, because the four months long active promotion was unique even for the Coca-Cola Company.
Related news
More related news >
Related news
Location becomes a competitive factor in e-commerce
As digitalisation and consumer expectations evolve rapidly, logistics and warehousing…
Read more >Gyermelyi is strengthening in exports – adapting to the challenges
Based on the 2024 financial report of Gyermelyi Zrt., it…
Read more >Voluntary Water Donor Program Launches in Budapest
10 million Trees, the Budapest Municipality, the Főkert and the…
Read more >