Coca-Cola’s campaign was a huge success

More than 47 million Coca Colas with names was prepared in the last four months in the scope of the “A Coca-Cola for you” campaign. The most common names on the shelves were Zoltán, Tamás, Péter and Gábor.

Among the global brands Coca-Cola was the first that undertook to replace its consumer brand’s name to surnames on one side of the product’s packaging. The European campaign required extensive preparation, because the four months long active promotion was unique even for the Coca-Cola Company.