Big Hajdú campaign in Arab countries

By: Trademagazin editor Date: 2024. 07. 15. 10:36

One of the biggest marketing campaigns of all times promoting a Hungarian food brand abroad: this is what Kőröstej and the M&C SAATCHI MENA agency realised, with the help of a non-refundable grant of about HUF 860m, between September 2022 and spring 2024.

This article is available for reading in Trade magazin 2024/6-7

The Hajdú cheese brand was promoted in six Arab countries – Lebanon, Jordan, Saudi Arabia, the Emirates, Qatar and Oman. As a result of the campaign, Hajdú cheese products can now be bought at more than 15,000 points of sale in the region. //