Big Hajdú campaign in Arab countries
One of the biggest marketing campaigns of all times promoting a Hungarian food brand abroad: this is what Kőröstej and the M&C SAATCHI MENA agency realised, with the help of a non-refundable grant of about HUF 860m, between September 2022 and spring 2024.
This article is available for reading in Trade magazin 2024/6-7
The Hajdú cheese brand was promoted in six Arab countries – Lebanon, Jordan, Saudi Arabia, the Emirates, Qatar and Oman. As a result of the campaign, Hajdú cheese products can now be bought at more than 15,000 points of sale in the region. //
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