Waitrose Signs Up To Organic Potato Pledge

Waitrose & Partners is set to be the first major retailer to sign up to The UK Robust Potato Pledge, which will see the group move away from the use of copper-based fungicides on organic fresh potatoes in order to combat late blight Phytophthora.

The group aims to achieve this by growing and selling only resistant or ‘robust’ organic fresh potatoes by 2026, removing the need to use potentially harmful copper fungicides.

By 2026, the pledge partners will jointly work towards the goal that all fresh organic potatoes grown in the UK are robust varieties, in order to make organic potato cultivation more sustainable.

ESM