Orbán Ráhel: professional cooperation is needed to develop tourism

By: Trademagazin Date: 2024. 08. 02. 10:48

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A broad cooperation of professional organizations is necessary for the further development of tourism, for example, it would be good to compile an annual event calendar – said Orbán Ráhel, creative director of the BDPST Group, on Thursday at the round table discussion of the MCC Festival, which was organized on the prospects of domestic tourism.

She added that due to the rising prices affecting the whole of Europe, the guests living there in many countries were forced out of their own markets. It would be important to reach these guests, because we know their culture, we know what they are looking for – he said.

She pointed out that more and more emphasis is being placed on wellness and health tourism, and their partners are requesting the creation of suites in which workshops and smaller events can be held in hotel conditions.
Ráhel Orbán said that Budapest can use the fact that it is less affected by climate change than southern countries, more and more guests come in the autumn period and there is peak activity on December weekends.

Balázs Kovács, CEO of Danubius Hotels, believed that overall, Hungarian tourism is not in a bad state, the number of guests has returned to the pre-epidemic level. He considered the sector’s profitability to be more problematic, as it is greatly affected by rising energy prices, inflation, and wage costs due to the high demand for live labor. He said that, as one of the vice-presidents of the hotel association, he sees that the cooperation of the players in the sector has improved a lot in recent years.