Online grocery shopping also surged ahead of Christmas
The run-up to Christmas affected sales by online supermarket Kifli.hu in December 2024, not only boosting the basket value but also the shopping frequency.
This article is available for reading in Trade magazin 2025/2-3.
During the advent weeks the basket value increased by more than 5%, from HUF 26,600 to over HUF 28,000, while shopping frequency grew by almost 10%. Average monthly spending per shopper jumped from HUF 80,000 to over HUF 92,500 – a 15% rise according to the latest monthly data from Kifli.hu. //
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