Are you diving to a red or blue ocean?

Szabó Ervin, managing director of the Laurel Számítástechnikai Kft. presented ther two possible behaviors; the red and blue ocean strategies at the Retail Conference in Siófok.
While in the previous, market participants compete against each other in a a known and familiar market environment and causing serious losses during the fight, in case of the second approach they start to conquer new territories.

A number of competitiveness improving and deteriorating factors were mentioned in his presentation. Szabó Ervin mentioned efficiency, cost reduction, new profile, the introduction of a product line broadening among the positive factors, and the unpredictable regulations, the reduction in consumption, rising taxes and declining market among the negative factors. The managing director of the Laurel Számítástechnikai Kft. emphasized that innovation has a key importance. The firm that does not develop, does not invest into the future is doomed to fail.