Marks&Spencer launches online TV channel

By: trademagazin Date: 2009. 03. 24. 08:02

The channel offers a range of short videos including interviews with designers, wine tasting advice, ads and consumer vox pops (voice of the people).

UK retailer Marks &
Spencer has launched an online TV channel called Your M&S TV.
“Video content has an important part to play in bringing our
product to life. Your M&S TV helps us to do that,” said an M&S
spokeswoman. The new service is currently running on a trial basis.
Online forms a central pillar of Marks & Spencer’s growth
strategy, aiming to bring in GBP500 million (net) in e-tail sales by
2010/11. During the Christmas quarter, online sales rose 29%.