Danish Netto to build up internet business in UK

By: trademagazin Date: 2008. 08. 12. 00:00

The discount supermarket chain is considering launching a limited online offer within two years as part of plans to create a £1 billion UK business.

 The Danish grocer is mooting an online
launch for high volume items. The retailer has a web offer in place
as part of its German operation already.
Netto UK managing
director Richard Lancaster said: "Internet shopping is on the
agenda, but probably not for about 18 months. Our German business
does well for higher volume items and it is some-thing we are
discussing here."
Netto will make improvements to the
grocer's in-store offer before considering an online push. This year
it is rolling out a series of new store elements, including tobacco
kiosks, greetings cards, mobile phone top-up facilities and ATM
machines.
Netto is also testing a Food to Go offer in 10 stores,
offering sandwiches and drinks. The trial is "showing good
signs", according to Lancaster and is set to be rolled out to
high footfall stores later this year. 

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