Sprite declared war on all forms of mockery and harassment.

The soft drink brand’s “Thirst for Yours” campaign focuses on the Z-generation, young people born between 1995 and 2010.

Get to the street, while you know, they’re bouncing behind your back, post a picture of yourself to Insta and read it underneath that it’s gas; train for years, and then hear that this is not worth anything – this may happen more usual than we think. There are many forms of mockery, hurt, and lasting spiritual wounds. That is why Sprite considered it important to launch a campaign against harassment, bullying and hatred to help young people dare to be themselves.