Festivals tempt with cheap beer: the goal is to keep young people

By: Trademagazin Date: 2025. 05. 16. 10:14

This summer, several major Hungarian music festivals are countering inflation by slashing beer prices—because affordability is key when it comes to Generation Z.

In 2025, Hungarian music festival organizers are not only focusing on strong line-ups but also on wallet-friendly pricing. Four major festivals—EFOTT, FEZEN, Campus, and Fishing on Orfű—have announced significantly lower beer and food prices compared to previous years, aiming to make festival-going more accessible, especially for younger audiences. The move comes as a response to changing consumer habits, with Generation Z drinking less alcohol than previous generations.

EFOTT: 790 HUF for a Pint of Beer and Market-Price Food Options

One of the biggest surprises this season comes from EFOTT, where the price of a pint of draft Dreher beer has dropped from around 1,200 HUF last year to just 790 HUF. “Beer consumption has decreased dramatically not just at our festival, but everywhere,” explained Marcell Budai, EFOTT’s press officer, citing the generational shift in drinking habits.

A unique feature at EFOTT is the presence of an Auchan market booth, where attendees can buy pre-packed sandwiches, pastries, and heat-and-eat meals at regular supermarket prices. Festival food options such as a hamburger and fries typically start from 2,500 HUF.

Ticket prices have also remained stable: a student pass is 33,900 HUF, an adult pass is 37,900 HUF, and day tickets are 11,900 HUF. Budai emphasized that prices haven’t increased since last year—and might even be slightly cheaper.

This year’s EFOTT offers a new retro disco tent dedicated to ‘90s and 2000s hits, plus more techno in the arena stages. EFOTT will also host an Educatio exhibition, giving high school students a playful introduction to university life—not with lectures, but with real student culture experiences.

Campus Festival: Pint from 790 HUF, Classic Lángos Stays Affordable

At the Campus Festival in Debrecen, draft beer will typically cost 1,190 HUF, but one designated area—the “Campus Pub”—will serve pints for just 790 HUF. Food options remain similar to last year, with a burger-and-fries combo priced between 2,500–3,500 HUF, and the popular lángos (fried flatbread) sticking to its 790 HUF price point.

To improve attendee comfort, organizers are enlarging the area in front of the main stage and have joined the Bystander Intervention Program, which focuses on preventing harassment and enhancing festival safety.

Fishing on Orfű: Small Scale, High Quality

At Fishing on Orfű, the price for a pint of Dreher or Pilsner will be 1,200 HUF, with a basic hamburger around 3,000 HUF and fries for 1,000 HUF. Organizers continue to focus on showcasing the best of Hungarian alternative music while deliberately avoiding mainstream acts and corporate sponsors.

The festival is expanding its campground infrastructure and upgrading existing stages, keeping the cozy and community-centered feel that has made it a favorite among fans.

FEZEN: Discount Beer with a Smart Trick

At FEZEN in Székesfehérvár, beer will be priced at 1,200 HUF per pint, but a clever option allows visitors to save: buy four beers in a branded FEZEN carrier, and the total cost is only 3,000 HUF—that’s 750 HUF per pint.

The festival features 35 food vendors, offering everything from rustic flatbreads to pulled beef and even health-conscious dishes. Some meals will cost as little as 1,000 HUF. As for the music, expect a mix of Hungarian stars like Valmar, Krúbi, Halott Pénz, Majka, and Dzsúdló, alongside international headliners such as Apocalyptica, Mastodon, Epica, and Kerry King.

Price Limits Not Needed—Festivals Self-Regulate

All surveyed festivals are offering beer at prices well under 800 HUF per pint in some cases—remarkably low for major event settings. This voluntary price control suggests that state intervention like price caps is unnecessary: the festivals are regulating themselves to remain accessible.

As Antal Kovács, founder of FEZEN, put it:
“We’ve always believed in leaving money in our visitors’ pockets. If prices are out of reach, most people simply can’t have a good time.”

So this summer, Hungarian music festivals are not just turning up the volume—but also dialing down the prices. Cheers to that.

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