Lidl to sell low cost energy in Italy

By: trademagazin Date: 2008. 10. 16. 00:00

The retailer has signed an agreement with local energy company MPE Energia to enable it to deliver the service.

 Lidl Energia envisages three types of
cover including ‘Energia Low Cost’ whereby holders of Lidl
Fidelity cards will be rewarded with up to one month free electricity
per year, ‘Prezzo Blocatto,’ whereby customers can block the
price of electricity for a period of time and ‘Risparmio Verde’
the green option.

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