Carrefour Rolls Out Smartphone Recycling Kiosks

French retailer Carrefour has joined forces with Back Market and ecoATM – a technological expert in automatic smartphone recycling – to offer consumers an in-store mobile phone valuation and trade-in service.

More than 50 kiosks are already in operation in a number of Carrefour hypermarkets and supermarkets in the country, with 135 set to be brought into service by the end of the year.

The partnership aims to raise people’s awareness of the circular economy in France by encouraging them to resell their old mobile phones.

ESM