Venchi Introduces Smart Packaging For Chocolates

Italian gourmet chocolate manufacturer Venchi has secured €3.2 million in financing for its intelligent packaging project, media reports suggest.

The financing, obtained from the Piedmont Region and Ministry of Economic Development, covers half of the €6.8 million required for the project.

The packaging, dubbed ‘Shelf-life’ absorbs elements that cause decay in products such as oxygen and moisture, thereby playing an ‘active’ role in the preservation of food.

The chocolates will be wrapped in a layer of coloured paper that will keep mould and humidity away.

ESM