Smart shopping trolley with dietetic advices

Microsoft is helping design the ultimate shopping trolley: a cart that will guide you round the store, suggest recipes…and tell you if you're sticking to your diet.

Developed by MediaCart, the wirelessly
controlled trolleys will help with special offers, remember your
previous purchases and 'deliver targeted communications at the point
of purchase' – i.e. blind you with advertising based on 'traffic
patterns' and 'shopper interactions'.

To make food shopping an even more
relaxed and pleasurable experience the supertrolley uses voice
recognition, technology perfectly suited for busy supermarkets, to
guide its user to their desired aisle and even suggests the best
route to take.

The next-gen shopping trolley has a
host of features which are purported to help the shopper: a live,
voice controlled guide to help you find what you are looking for (the
cart uses WiFi triangulation to locate itself), a barcode scanner to
both check prices and allow you to skip the checkout, and a slot for
your loyalty card, effectively a log-in which will store your
purchase history and preferences.

The carts are coming to Britain within
a year, and to US ShopRite stores soon.