Dr István Salgó, President of the Business Council for Sustainable, Development in Hungary President of the Business Superbrands Council:

In the last few years Magyar Brands really strengthened its position. The Superbrands programme provided the framework for introducing MagyarBrands, while with its own segmentation the latter contributed to making the former stronger. Hungarian product has become a mobilising force in the last few years. Although many shoppers still make buying decisions based on price, products’ Hungarian origin has become more important than before. Businesses have to react to the changes in a complex fashion and this necessity has strengthened many Hungarian brands.