Penny To Introduce Traceable Pineapples And Organic Bananas

German discounter Penny has announced that it is to add QR codes to pineapples and organic bananas to provide additional supply chain information to shoppers.

The QR codes will lead customers to a website with detailed information about plantations and their sustainability activities, audits, or awards.

A recent study by the European Food Safety Authority (EFSA) found that 53% of EU citizens consider the origin of food as a relevant purchasing criterion.

ESM