Superbrands Hungary is eight years old

Independent organisation Brand Council was founded in the United Kingdom in 1995 and is present in 88 countries all over the world. It rewards those brands which achieve and sustain outstanding success. Eight years ago the Superbrands programme was launched in Hungary and 2012 is the fifth year that the Business Superbrands programme (for brands in the B2B sector) also takes place. These days quality plays a key role in the lives of both consumers and businesses.

This is the reason why leading brands can hold on to their position, for them consumer satisfaction and trust are crucial. Superbrands is a trademark that indicates quality and is also a decision-reinforcing communication tool. The Superbrands and Business Superbrands programmes aid brands and give them an opportunity to differentiate themselves from competitors. In each country Brand Council forms an independent and voluntary council, the main task of which is to ensure that only those brands receive the Superbrands trademark which are worthy of it. Members of the council are leading experts from the fields of marketing, the media and the scientific world. The heart and soul of the Business Superbrands programme is the voluntary council of notable experts. They select the best from a list of around 3,000 brands and companies, compiled by Dun & Bradstreet and with recommendations from industrial associations. Business Superbrands is a status that strengthens the position of brands, raises their prestige and helps them to stand out from the crowd of competitors. One of the main elements of the programme is the publication of the Superbrands and Business Superbrands book, which tells the story of the brands. Superbrands Hungary cooperates with GfK Hungária Market Research Institute to give brand owners in-depth information on consumer opinion vis-à-vis their brands. Within the framework of the Superbrands 2012 programme a large-scale television, radio, print, on-line and ‘outdoor’ media campaign will be implemented at the end of the year, to introduce Hungary’s leading brands.