K&H named Hungary’s best bank for the eighth time

K&H received the “Bank of the Year in Hungary” award for the eighth time, an award given by the experts of The Banker, an international financial magazine published by The Financial Times.

“We are honored to receive this recognition, which confirms our commitment to customer focus, digital innovation and sustainability. Over the past year, we have further strengthened our unique bancassurance business model and are using the latest technologies to provide our customers with the convenience they expect: fast and easy transactions. Our digital assistant, Kate, demonstrates how AI can simultaneously improve the customer experience and increase internal efficiency. In addition, we remain fully committed to supporting the transition to a sustainable economy and society and play a leading role in the field of sustainable finance and responsible investments in Hungary,”

said Peter Roebben, CEO of K&H Group.

In its evaluation, the jury highlighted that K&H has further strengthened its digital services over the past year, thanks to which banking has become even faster, simpler and safer for customers. The magazine also drew attention to the fact that the use of artificial intelligence plays a prominent role in K&H’s digitalization strategy. One of the most significant examples of this is the Kate digital assistant, which is considered the most advanced AI-based customer service solution on the Hungarian market. According to the jury, Kate sets new standards in terms of its operation, the experience provided to customers and the increase in the efficiency of background processes.

In its evaluation, the magazine emphasized that AI-based customer service is now a defining trend in the banking sector, but K&H’s solution also stands out in its depth and complexity. The integrated business model of the bank-insurance company continues to enable stable and efficient operations, which creates a balance between digitalization, personal customer service and responsible business decision-making. K&H was the first in this field to introduce fully digital pension insurance, which includes automated investment strategies, a forecast calculator and a portfolio based on green, responsible investment funds. The success of the solution is well indicated by the fact that more than a fifth of product sales are now made through digital channels.

The Banker, an English-language monthly magazine present in more than 100 countries around the world, is one of the most prestigious international financial journals in the banking sector, a leading source of news and analysis of financial markets, and the “Bank of the Year” award is traditionally given to the world’s most outstanding financial institutions every year. K&H previously received the title of “Bank of the Year in Hungary” in 2008, 2011, 2013, 2014, 2016, 2017 and 2019.