Lidl apologises in Sweden
The German discount supermarket chain, has been forced to issue an apology following revelations that workers at one of its Swedish stores deliberately poured cleaning fluids in rubbish to stop the homeless from stealing food.
The Lidl employees poisoned the
discarded food at a local store near the Stockholm suburb of Solna
after they became tired of homeless people picking through their
trash bins. Though they had put up a warning sign near the bins,
contaminated food still disappeared after the staff poured the
poison.
Mathias Kivikoski, Lidl's chief
executive in Sweden, said: "We deeply regret what has happened
and this is not something the company recommends or permits."
Earlier this year, the Swedish consumer
ombudsman ruled that a marketing campaign run by Lidl was
inappropriate, as it forced customers to purchase alcohol to take
part in a competition.
The ombudsman ordered Lidl to
discontinue the promotion, as it violated provisions in Sweden's
alcohol laws which call for moderation when alcohol is marketed. Lidl stopped the campaign when the
ombudsman threatened the company with a 400,000 kronor (£34,321)
fine.
Related news
Related news
Change of leadership at the head of Henkel’s Hungarian Consumer Brands business
Maurizio Salvaggio will be the new Head of Consumer Brands…
Read more >The BioTechUSA group was able to grow despite market challenges
The purely domestically owned BioTechUSA group has published its annual…
Read more >KOMETA has been renewed – Good food for a good life
Buona vita!, meaning good life, has become the slogan of…
Read more >