Prize Expedition from Knoppers

The Coop invited the buyers of Promo+ to a Prize Expedition with its prize winning game. During the campaign, daily, weekly gifts and an adventurous main prize is awaiting for the consumers. The partner of the brand was the Human Telex Advertising & Event.

Most of the Knoppers wafer snacks are purchased by the buyers of the smaller stores, so the brand is targeting these retail chains specifically during their communication.

The development and implementation of the promotion is supported by Human Telex Advertising & Event, which won the job on a tender.