Summer in winter – the English way

Summer in winter – this could be the slogan, meaning that the English know how to create a positive mood for potential shoppers – in London Christmas trees and African oranges sit side by side. London shop owners are looking for ways to make themselves and others happier on foggy winter days. Coffee is given a central role on shelves and sometimes enchants shoppers with its aroma from open bags. In today’s POS dumping it is difficult to find new forms of presence and it is always wise to learn from others. The simpler an idea is, the more it attracts consumers’ attention. Products speak for themselves and sell themselves. Coffee is a product that stimulates our senses and is practically present in all households. Prices may go up but people will keep buying some kind of coffee. How we buy it and how we are urged to buy it depends on the imagination of producers and retailers. It is worth learning from good examples such as the Whole Food Market and put the ideas into practice in Hungary too.