Rossmann Fresh&Crazy rewarded with a lollypop

At LolliPOP 2015, a competition for creative BTL solutions and communication campaigns, Rossmann Hungary’s Fresh&Crazy campaign won a bronze lollypop. Fresh&Crazy turned up at the Efott and Sziget music festivals, where Rossmann built and operated a drugstore. Their presence also involved a foam party until dawn, a beauty island, hair washing and beautiful legs contests, the attacks of the perfume commando and a cocktail bar.