Ferrero Unveils Nutella Ice Cream For Summer

By: Trademagazin editor Date: 2024. 06. 17. 10:08

Italian confectionery giant Ferrero celebrated Nutella’s 60th anniversary in Paris with a sweet surprise: the launch of Nutella Ice Cream.

Photo: LinkedIn

The news was revealed by Alessandro Paleni, regional marketing manager of Ferrero’s Ice Cream division, via a LinkedIn post titled ‘You Dreamed It, We Did It!’

Paleni described the ice cream as a ‘Nutella 2.0’ moment, combining the Nutella flavour with a new frozen texture for a unique ice cream experience.

He also announced that the novelty will hit Italian supermarket shelves in early June.

Local press reports indicate the 230-gram tub of Nutella-based ice cream, made with milk, sugar, cream, and crunchy hazelnuts, has appeared in several leading Italian supermarket chains such as Conad, Carrefour, Esselunga, and Coop. The suggested retail price is €4.99.

However, according to a LinkedIn post by Antonella Sottero, managing director of Ferrero Iberica, Nutella Ice Cream has been available in Spain and Portugal since mid-May.

The new frozen treat is slightly more expensive than in Italy, retailing at €5.99 in local supermarkets and hypermarkets.

This ice cream version of the popular hazelnut chocolate spread comes three years after Ferrero launched Ferrero Rocher and Raffaello ice cream sticks and Estathé ice lollies.

ESM