Nutella® at the Advent Basilica Christmas Market – the iconic brand will have its own stand

Millions of people around the world wake up every day to the familiar taste, whether it’s a slice of toast with Nutella^®, a pancake or a freshly baked cake on the table. And as the holidays approach, more and more people are starting to plan what cakes to surprise their loved ones with. This year, no one is left alone, as Nutella^® brings inspiration for baking together with many unique recipes and also awaits families and friends with a special outing to make the time spent together even more magical.

The biggest novelty of this holiday season is that Nutella^® will also appear in the Advent whirlwind in front of the Basilica, which has been repeatedly chosen as the most beautiful Christmas market in Europe. In the brand’s own treehouse, visitors can taste irresistible desserts made with Nutella^®: pancakes, mini doughnut balls, waffles, churros and Nutella^® Muffins await young and old alike. In addition to the treehouse, the brand has also prepared a huge surprise that is guaranteed to attract attention in your holiday cavalcade. At the four-meter-high Nutella^®-glass photo point, visitors can capture the sweetest holiday moments.

Festive inspiration with Hungarian recipes

“Christmas at Nutella^® is always about shared moments and time spent together. One of the most beautiful parts of the holiday preparation is baking together, when we create and laugh together. We believe that even a single spoonful of Nutella^® can crown these moments

– said Orsolya Szabó, Nutella Marketing Manager at Ferrero Hungary.

Fans can access our recipes on multiple platforms, where everyone can find the delicacy that best suits their taste.”

This year, Nutella^® is working with Hungarian brand ambassadors for the first time, who are comfortable in the kitchen and have some tried-and-true recommendations for the holidays. Beáta Nagy-Pojdin (@bebepiskota) and Gréti Kapunics (@dolcefarniente_hun) also brought their own style to the recipes created together with the brand.

• Bebebiskóta Hóbaldája with Nutella^® evokes the flavors of Christmas: soft Nutella^® between soft sponge cakes, cocoa glaze and crunchy hazelnuts make this irresistible dessert festive.
• Dolcefarniente Nutella^®-s Kuglófja is a simple but spectacular dessert that fits well with the festive season.

Both recipes clearly demonstrate how versatile Nutella^® is, making any cake special. The two brand ambassadors will demonstrate how to make the delicacies on the brand’s Instagram page, the videos will be available in December.

To help you prepare for the holidays, the Nutella^® Recipe Collection Christmas page also offers countless recipes, creative ideas and gift inspiration – whether it’s a reimagining of classic cakes or quick, easy desserts.