Null stern hotel
The world’s first Null Stern Hotel in Teufen, Switzerland, closed its doors on June 4, 2010 – exactly one year after opening – to focus on opening in urban locations. The Null Stern Hotel in Teufen has been converted into a museum.
“We started with a Beetle but the Null Stern engine has grown and we need a truck” states, Daniel Charbonnier (Minds in Motion, SA). The overwhelmingly positive response from guests requesting additional Null Stern Hotel locations has led the three Swiss founders of the brand “Null Stern – the only star is you”, Frank and Patrik Riklin (Atelier für Sonderaufgaben) and Daniel Charbonnier to dedicate their efforts on the expansion strategy. “The operating performance as well as market research collected in the past year has confirmed the demand to open a full size Null Stern Hotel”, explains Daniel Charbonnier.
The current evolution of the socio-economic environment creates opportunities to develop the business model to its fullest potential. Due to on-going negotiations, the next Null Stern Hotel location cannot be disclosed. “For sure it is a location where you don’t expect a Biedermeier bed”, says Patrik Riklin.
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