Praktiker increased its market share and revenue in 2024

Praktiker continued its above-market growth trajectory in 2024, focusing on developing the customer value proposition, expanding its national presence and increasing operational efficiency. The unfavorable economic environment also affected the DIY market, but Praktiker nevertheless increased its net sales revenue from retail activities by 2.6 percent to HUF 88.1 billion in 2024, while its after-tax profit was HUF 519 million. The strength of the strategy of the Hungarian-owned Praktiker is demonstrated by the fact that its DIY market share in this economic environment increased to 31.8 percent, from 31.4 in 2023. Despite the real wage increase in 2024, the DIY market continued to be characterized by significant price sensitivity, which, in addition to inflationary pressure, was also influenced by investments scheduled for previous years due to support programs.

Praktiker adapted to this environment by offering personalized offers, a renewed selection and regular promotions tailored to customer needs, and also renewed its loyalty program. The DIY chain with a nationwide network has also successfully implemented strategic investments and expanded its network: it opened its second store in Székesfehérvár. With this step and the second store in Debrecen and Veszprém, which will open in 2025, the total area of ​​Praktiker stores has now grown to nearly 150 thousand square meters, and the company plans to open additional stores. As part of increasing operational efficiency, store processes were simplified, the digital office program was launched, and the company’s headquarters moved to a new, modern headquarters (Liberty).

The most popular product categories among customers in 2024 were garden, cold and warm tiling, sanitary ware, building materials and lighting, and a significant part of the sales revenue came from these. In several cases, developments contributed to the success of these categories: for example, in the case of sanitary ware, cold and warm tiling, a significant update of the range was made taking into account customer needs.

Online sales also strengthened further, expanding at a rate twice as high as the increase in store sales in 2024, and generating hundreds of millions of extra turnover thanks to the developments. This was significantly contributed to by improving the quality of online services: the shopping process was simplified, new payment and delivery methods were introduced, and personal collection (from March 2024 to 2 hours) and delivery (from June 2024 to 24 hours) times were shortened.