Mastercard B2B campagne in 25 Hungarian cities

The credit card company's ad campagne started in August and try to increase the numbers of card accepters with DM and PR tools.

After a short phone call about demands,
Mastercard sends information materials to the shops, restaurants etc.
After that step in the dealers of the banks. Also public campagne for
costumers makes the credit card payment popular in the city take part
in the ad campagne.

This kind of ad campagne was tested in
Veszprém and Debrecen in 2007, after the action the number of
accepters grow by 100% in the cities. In 2008-2009 the campagne will
available in 25 Hungarian cities.