Private labels playing growing role

According to data from the ConsumerScan survey of GfK Hungária Piackutató Intézet, the market share of private labels continued to grow in the FMCG market in 2007. In the first quarter of 2008, private labelas accounted for 25 per cent of total sales in the FMCG market. Discount stores are the distribution channel where the market share of private labels is highest, with private labels accounting for over 50 per cent of total sales in the first quarter of 2008. The amount spent by average households on private labels was up by 16 per cent in 2007, compared to 2006. Both the amount per purchase and the frequency of purchase has increased far more substanially in the case of private labels, than for „A” and „B” brands.