Increasing public demand for cheap products

According to the datas of GfK Hungária Market Research Institute; in the third quarter of 2009, the households purchased recommended daily products 1.3 percent lower than a year earlier.

However, while in the first two quarters of this year, the households were trying to save the most on the quantity of consumer goods, in the third quarter started to purchased the low priced often own-branded products of the chains or smaller manufacturers’ brands.
The Hungarian retail market trend changes that were observed in the third quarter of 2009, can mainly attributable to the credit crisis.