Growth in terms of both value and volume
The Nielsen Retail Index revealed that mineral water’s market position strengthened in retail: in April 2009-March 2010 value sales improved by 3 percent and neared HUF 47 billion, while Nielsen registered a 5-percent growth in volume sales. Mineral water now has the 6th biggest turnover among the 90 food categories measured by Nielsen. Sales augmented especially in the 410-2,500 m² channel, where they were up by 7 percent in value and by 12 percent in volume. Shops smaller than 50 m² realised minus 8 percent in value and minus 11 percent in volume.
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