Demand for market information increased

Companies’ decision-makers in the field of marketing and sales showed interest for more market information and research data in the past one and a half years. Market analysing information needed for category management has become more valuable for manufacturers and retailers alike. Promotions are prepared with more care and actors on the market pay more attention to efficient sales stimulation.

These trends are characteristic of the whole FMCG market. Nielsen’s experience is that a large part of consumers are willing to pay more for brands that represent a unique value. The importance of brand building cannot be overemphasised. Another important task is the continuous optimisation of the product selection, which could result in a 5-10 percent increase in the turnover of store chains.