The position of chemical product stores became stronger
In general we can say that the market of cleaning products contracted last January-October. The only exception was disposable paper towel, sales of which increased by 11 percent in terms of both value and volume. Category-wise the annual turnover was the biggest among general cleaning and scrubbing products, surpassing HUF 9 billion; toilet cleaners followed with sales above HUF 4 billion. Prices increased in the case of most cleaning products, going up the most among liquid toilet cleaners: the volume weighted average price grew by 44 percent/packaging unit last September-October. Hypermarkets realised 30-38 percent of five categories’ value sales and the position of chemical product stores improved significantly.
Related news
Related news
Hygiene without compromises
According to Viktor Hegedűs, senior brand and shopper activation manager…
Read more >Auchan launches sustainable ice cream in Portugal
Auchan Portugal has teamed up with local brand O Gelado…
Read more >