Lego’s sales grew

By: Trademagazin editor Date: 2019. 02. 27. 11:00

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In 2018, Lego confuted the trend in the toy industry, after being able to increase its presence in all major markets.

Lego’s revenue increased by 4 percent to 36.4 billion euros in 2018, while operating profit increased by 4 percent to 10.8 billion Danish crowns last year. In 2018, the best performing Lego themes were City, Technic, Star Wars, Friends and Ninjago, while Harry Potter and Jurassic World also performed well. (portfolio.hu)