Sales augmented in the last quarter of 2010

Finally, after one and a half year, in the fourth quarter of 2010 volume sales grew again in Hungarian retail: 2 percent more food products, household chemical and cosmetics products were sold than in the same period of 2009. Judit Szalókyné Tóth, Nielsen’s managing director informed Trade magazin that despite volume growth the market remained stable in terms of value because the price level was down 2 percent. She added that this decrease in prices was the result of several factors: private label sales improved and cheaper retail channels generated bigger sales, plus the proportion of selling in promotion also grew.