Increased share for drugstores
In the first four months of 2015 Hungarian consumers spent HUF 4 billion on toothpaste, 3 percent more than in the same period of 2014. Volume sales didn’t change if compared with the base period. Drugstores’ share from sales was up 3 percentage points, while the 401-2,500m² channel, the 51-200m² channel and stores smaller than 50m² lost 1 percentage point from their share each. Manufacturer brands realised 97 percent of value sales (there was no change).
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