PepsiCo developed Snacks for Women

PepsiCo Inc. is aiming a new snack at women looking for a low-calorie, healthier alternative. Smartfood popcorn clusters were introduced as the company's first snack targeted specifically at women.

 The clusters combine sweet and salty
flavors, have no artificial colors, flavors or preservatives and come
in 120-calorie packages tucked into a white box with purple details.
PepsiCo sees an estimated annual opportunity of $650 million in
additional sales to women and said the majority of women snack more
than men.