Lidl removes cartoon characters from private label breakfast cereal packaging

By: Tisza Andrea Date: 2020. 02. 10. 10:38

Lidl has announced that from spring 2020 it will stop displaying cartoon characters on its private label cereal ranges in the UK, in order to help parents tackle pester power and encourage healthier choices in the discount supermarkets. Lidl said they to want to help parents across Britain make healthy and informed choices about the food they purchase for their children.//