Nielsen survey: Retailers and suppliers, expectations and satisfaction

The suppliers of the trading companies consider the most important matter to deliver the ordered goods on time and in full.

Right after this, the total profitability of the collaboration to be competitive. Third: products to succeed within the group of products, and the customers to prefer their brands –shows Nielsen survey, carried out among the middle and upper management of major food retailers.

Those who want to work together successfully with their trading partners, need to know the details of the customer's expectations.