Nielsen: dairy products’ retail sales increased both in value and volume in the first eight months

There is an expanding demand for dairy products. In terms of value, retail sales of the fourteen different categories increased by 5 percent during January-August this year, compared to the same period of last year. At the same time, in terms of volume a plus 3 percent increase was registered in the Retail Index of the Nielsen market research company.

The total market value of the fourteen different categories measured by Nielsen is approximately 280 billion HUF. Both in volume and value more were sold in stores, compared to the same period of last year in the following categories: cheese, sour cream, cottage cheese, kefir, yoghurt, cream and butter.