From New York to Budapest, every mother wants the best

In the course of an international research O-I, the glass packaging manufacturer, asked 60 young mothers in 10 cities of the world, about how much they using pre-packaged baby food, and how much emphasis they place on comfort, safety and environmental pro

The research showed that; during the crisis, price is still one of the last criteria. Europe-wide, the most important is the brand name: the young mothers are willing to give more for a product of a reputable company, than for a cheaper but unknown brand. Also an important factor is the freshness of the product, as well as health concerns, such as the product’s "organic" nature.