Recycling obstacles: Nestlé Waters reveals nearly half of consumers say it’s easier to bin than recycle plastic

Nestlé Waters North America (NWNA) has unveiled its third annual comprehensive national study, This is How We Planet: America’s Perspective on Water, Packaging and Health. The bottled water manufacturer reveals that while most consumers agree that national plastic waste has gone overboard, nearly half of US citizens surveyed say it is easier to throw away plastic than to recycle it. Furthermore, the report indicates that rural communities are particularly disadvantaged by a lack of accessibility to recycling infrastructure.

In Europe, Nestlé Waters is on target to achieve 25 percent recycled content in its bottles by 2025, says the company. The study outlines the following statistics:

94 percent of US citizens believe that society produces too much plastic waste, and yet 42 percent of those surveyed say it is easier to throw away plastic in their area than to recycle it.

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