Nestlé-Carrefour: consumer access to blockchain-based product information
Nestlé and Carrefour have announced that they are giving consumers the chance to access information from the first blockchain on a national brand in Europe. Shoppers will receive ‘reliable and unfalsifiable1 information on the supply chain and production by scanning product with their smartphones. From 15 April blockchain technology will be applied to the Mousline instant mashed potato, available on shelves in Carrefour stores around France.
Related news
Sustainable from the farm to table
Nestlé has made a global commitment for 2025: to source…
Read more >Health and sustainability is the engine of this year’s F&B innovations
A sort of duality emerges from the predictions of food…
Read more >Easter bunny sitting in the grass
Not only 2024 but unfortunately 2025 will also be influenced…
Read more >Related news
Are we buying more consciously? Demand for Hungarian flavors is unabated
Kifli.hu works with hundreds of Hungarian producers to offer a…
Read more >Alibaba’s quarterly profit increases significantly
Chinese e-commerce giant Alibaba Group Holding reported a sharp rise…
Read more >Gránit Fund Management strengthens with new marketing and communications manager
From February 2025, Attila Csonka will manage the marketing, communication…
Read more >