HoReCa category, SILVER MEDAL: HD Group, Nespresso NespressoGourmet Festival 2015 – promotional competition

The agency’s task was to communicate the values of the Nespresso brand and the special culinary experience coffee drinking can offer. Within the framework of the 4-day culinary festival the target group could easily be reached. More promotional locations were created at the festival and at the uniform-looking stands consumers got an insight into the Nespresso feeling and knowledge. All visitors invited by the 10 hostesses received a Nespresso coffee coupon. The campaign reached 74 percent of the Gourmet Festival’s visitors, 59 percent tasted coffees and 26 percent made a purchase.