NESCAFÉ: building on innovation

By: trademagazin Date: 2014. 09. 05. 08:55

NESCAFÉ’s history has been one of innovation as well ever since the company’s beginnings. Their instant coffee debuted in 1938 and became the world’s most popular coffee brand and the 5th most popular drink brand. Few people know that NESCAFÉ 3in1 has been developed in Hungary and has been manufactured for the whole of Europe in Szerencs since 2002. Nescafé’s capsule system Dolce Gusto was launched in 2009 in Hungary and became market leader in the segment. Each second 6,000 cups of NESCAFÉ are consumed on planet Earth. At the end of 2013 Nestlé started a campaign to renew its image, focusing on coffee’s role in people’s lives