Zero-alcohol ‘Kylie’ wine sells one bottle every 10 seconds
Kylie Minogue’s latest wine release, an alcohol-free sparkling rosé, showed strong sales in the build-up to Christmas, figures reveal.
With this latest achievement pop princess Kylie Minogue has definitely put a cork in the mouths of any remaining ‘celebrity wine’ doubters.
Having launched Kylie Minogue Wines in partnership with Benchmark Drinks a little more than two years ago, a series of deft releases including among them a Prosecco, a Provence rosé, a Chardonnay, Sauvignon Blanc and a Merlot, has racked up more than 7 million bottle sales, with the wines available to purchase in 31 countries.
The jewel in the crown, however, might just turn out to be Kylie’s 0% alcohol Sparkling Rosé, launched in December, which sold one bottle every ten seconds over the Christmas period, and that’s without the sales that will no doubt be garnered during Dry January.
Kylie’s 0% alcohol Sparkling Rosé was created through blending premium European grapes with green tea from the Liu-Da Mountains of Yunnan province in China.
Kylie Minogue Wines will be taking a stand in the French hall at ProWein this year.
The wines are available to buy in UK retailers including Tesco, Sainsbury’s, Morrisons and Harvey Nichols, while her Côtes de Provence Rosé is also poured at some of the world’s best on-trade establishments including Annabel’s in London.
Related news
Slowdown on the plant-based meat alternative market – British retailer Tesco rows back
British retailer Tesco is unlikely to meet its 2020 target…
Read more >Smart Organic acquires the LoveRaw brand
Bulgarian company Smart Organic has acquired the British vegan brand…
Read more >Heinz unveils zero-sugar and salt ketchup
Heinz has unveiled its latest product, ‘Heinz Tomato Ketchup Zero’,…
Read more >Related news
What makes us add the product to the cart – research
The latest joint research by PwC and Publicis Groupe Hungary…
Read more >Energy drinks are now legal: what every shopkeeper should know
New regulations on the sale of energy drinks came into…
Read more >Tens of millions with one opening tab – the biggest prize draw in XIXO history has started
This summer, XIXO is preparing for a bigger launch than…
Read more >