Zero-alcohol ‘Kylie’ wine sells one bottle every 10 seconds

By: Trademagazin editor Date: 2023. 02. 14. 09:23

Kylie Minogue’s latest wine release, an alcohol-free sparkling rosé, showed strong sales in the build-up to Christmas, figures reveal.

With this latest achievement pop princess Kylie Minogue has definitely put a cork in the mouths of any remaining ‘celebrity wine’ doubters.
Having launched Kylie Minogue Wines in partnership with Benchmark Drinks a little more than two years ago, a series of deft releases including among them a Prosecco, a Provence rosé, a Chardonnay, Sauvignon Blanc and a Merlot, has racked up more than 7 million bottle sales, with the wines available to purchase in 31 countries.

The jewel in the crown, however, might just turn out to be Kylie’s 0% alcohol Sparkling Rosé, launched in December, which sold one bottle every ten seconds over the Christmas period, and that’s without the sales that will no doubt be garnered during Dry January.

Kylie’s 0% alcohol Sparkling Rosé was created through blending premium European grapes with green tea from the Liu-Da Mountains of Yunnan province in China.

Kylie Minogue Wines will be taking a stand in the French hall at ProWein this year.

The wines are available to buy in UK retailers including Tesco, Sainsbury’s, Morrisons and Harvey Nichols, while her Côtes de Provence Rosé is also poured at some of the world’s best on-trade establishments including Annabel’s in London.

The Drinks Business