Spending on snacks up 70% in Germany
German snack consumption has soared in recent years, with spending up 70% since 2018, according to the latest YouGov research.
While nearly one in two Germans snack regularly, a third of respondents now frequently replace main meals with snacks. The proportion of people who frequently eat muesli bars, fruit and vegetables, sandwiches or yoghurt rose from 41.8% to 45% between 2020 and 2023.
The preference for snacks is particularly marked among young people. Less than 40% of 12-26 year olds stick to the traditional three main meals a day, compared with 45% of millennials aged 27-41. Older generations continue to stick to their usual eating rhythm: two-thirds of baby boomers still think in terms of a three-way meal of breakfast, lunch and dinner.
Lifestyle and work factors are behind this change. According to Robert Kecskes, an expert at YouGov, the fast-paced lifestyle and increasingly sedentary working environment means that light, small snacks are more popular as they help to maintain concentration.
„For the younger generations, snacks are a quick and practical solution in the chaos of the day”, he said.
Lebensmittelpraxis
Related news
German trade associations call for more flexible opening hours
The chambers of industry and commerce and local governments in…
Read more >Pistachio boom in the world – it will become a favorite snack in many places
The demand for pistachios is constantly growing worldwide, and global…
Read more >Edeka launches new campaign to promote regional products
In Germany, Edeka has launched a new advertising campaign focusing…
Read more >Related news
GKI Analysis: Without EU funds, the domestic economy would just flounder
On May 1, Hungary marks the 21st anniversary of joining…
Read more >Csökkentette az élelmiszerárakat az árrésstop és az online Árfigyelő bővítése
2025 áprilisában csökkent az infláció és az élelmiszerárak növekedési üteme…
Read more >NGM: we always take action against unjustified price increases, inflation may decrease further in the coming months
The government is successfully fighting price increases. In April, inflation…
Read more >