Veganuary comes to Germany

UK-based organisation Veganuary gets active in Germany and has prompted some retail heavyweights such as Globus, dm and discounters to start vegan promotions.

The times when the retail trade focused on diets and sports at the beginning of the year may be over. Because there is a new theme that gives hope for buying impulses in the lucrative time of good intentions.

The initiative has its origins in the United Kingdom. After five successful years, the organization has now activated German companies for the first time, said Rehberg, including retailers, who will be highlighting their vegan product ranges at the beginning of the year.

Lebensmittel Zeitung